In an effort to reignite the Electronic Dance Music (EDM) scene in Africa, rising artist B3AM (pronounced “BEAM”) has partnered with Nigerian EDM pioneer, DJ and singer/songwriter Sigag Lauren to create a new track titled “Into the Night (Jaiye).”
With the growing dominance of Afrobeats in the region, EDM has seen a slow rise in Africa. However, with their unique and striking dance genre, B3AM and Sigag Lauren hope to introduce audiences to a sound that has been overlooked for too long.
“Into the Night (Jaiye)” delivers a catchy and vibrant sound with a tasteful blend of English and Yoruba language on the vocals. The track captures the human desire to leave all worries behind and enjoy the present moment. The single showcases B3AM’s love and passion for EDM, while Sigag Lauren brings his diversity in sub-genres like Dubstep, Progressive House, Deep House, Electro-pop, and Future Bass with afrobeats influences, making the track a hit.
B3AM, with his background in law, tech, and finance, sets himself apart by incorporating “afrobeats” for a more culturally diverse sound. As B3AM’s debut single, “Into the Night (Jaiye)” reflects his driving force behind his creative decisions, “my music is designed to inspire and uplift people, and I always strive to deliver performances that will consistently create unforgettable experiences. I like to think of it as a whole – from delivering sets that are visually stunning to matching it with my music.”