Afrobeats at the BBMAs: Who Will Reign Supreme?

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The 2023 Billboard Music Awards (BBMAs) are just around the corner, set to dazzle music fans on Sunday, November 19, in the city of Los Angeles, California. What’s making this year’s awards ceremony even more exhilarating for fans worldwide? The extraordinary presence of Afrobeats artists among the nominees.

This is a huge deal, because it’s the first time Afrobeats has been recognized by the Billboard Music Awards with its own categories. The genre has become increasingly popular in recent years, thanks in part to the success of artists like Wizkid, Davido, and Burna Boy, and has been embraced by major record labels and streaming platforms, which has helped to expand its global reach.

The Billboard Music Awards are kind of like the Oscars, but instead of movies, they’re for music. The winners are based on how popular their songs and albums are, so it’s a pretty good way to tell what’s hot in music at the moment. The awards have been around since 1990, but they took a break for a few years in the late 2000s. They came back in 2011, and they’ve been bigger and better than ever since.

What sets the BBMAs apart is that it’s based solely on data. That means there’s no voting involved. The winners are determined by their album sales, digital song sales, streaming, radio airplay, touring, and social engagement. This makes the Billboard Music Awards a pretty accurate reflection of what’s popular in music at any given time, and that’s why they’re so important to artists and fans alike. This year’s awards are based on music consumption reflected on Billboard charts dated November 19, 2022 through October 21, 2023.

Afrobeats is blowing up all over the world, and the nominees for the 2023 Billboard Music Awards (BBMAs) are proof of that. Seven of the biggest names in the genre are up for Top Afrobeats Artist and Top Afrobeats Song, including Rema, Oxlade, Wizkid, Burna Boy, Tems, Ayra Starr, and Cameroonian singer Libianca.

Nigerian artists are at the top of the Afrobeats game, and they’re dominating the nominations for Top Afrobeats Artist. Rema, Burna Boy, Wizkid, and Tems are all nominated, and they’re all worthy contenders. 

Rema, one of the hottest young artists worldwide, currently stands out. His global hit, “Calm Down,” featuring Selena Gomez, has earned him a nomination for Top Afrobeats Song. Rema is also nominated for Top Billboard Collaboration, Top Billboard Excl. U.S. Song, Top Billboard Global 200 Song, and Top Radio Song.

Burna Boy, a Grammy Award winner and multiple BET Award recipient, is one of the most established Afrobeats artists in the world. He’s collaborated with some of the biggest names in music, including Beyoncé, Ed Sheeran, and Chris Martin, and is nominated for Top Afrobeats Artist and Top Billboard Global 200 Song for his track “Last Last.”

Wizkid, a Grammy winner and one of the pioneers of Afrobeats, is renowned for popularizing the genre worldwide. Top of his game and is an Afrobeats icon, he has won multiple awards and collaborated with global music superstars like Drake, Beyonce, Skepta and Calvin Harris. He is nominated for Top Afrobeats Artist and Top Billboard Global 200 Song for his collaboration with Chris Brown on “Call Me Every Day.”

Tems is one of the most exciting artists in the Afrobeats scene. She’s won a Grammy Award for her work on Wizkid’s “Essence,” and she’s also collaborated with other big names like Drake and Future. Tems is nominated for Top Afrobeats Artist and Top Billboard Global 200 Song for her track “Free Mind.”

While Nigerian artists are leading the way, other African artists are also making their mark on the Afrobeats scene. Cameroonian singer Libianca is nominated for Top Afrobeats Artist and Top Afrobeats Song for her track “People.” Libianca is a rising star in the Afrobeats world, and she’s known for her soulful vocals and catchy melodies. Her song “People” was a powerful global anthem about depression and isolation.

It’s a really exciting time for Afrobeats, and the artists nominated for the 2023 Billboard Music Awards are helping to lead the genre into a new era of global success. The nominations for the 2023 Billboard Music Awards are a major milestone for the Afrobeats movement and are a sign that the genre is finally getting the recognition it deserves.

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