With his music record label evolving from Mo’Hits to Supreme Mavin Dynasty to Mavin Record throughout the course of his more than sixteen years as a music mogul in Nigeria, Don Jazzy has made a seamless shift from being a music guru to becoming an even better music prodigy. It is an unquestionable fact that the producer has carried extraordinary talents with him over the years and has rocked the business with the lovely tunes that emerge spontaneously from under his supervision. It is a well-known fact that Don Jazzy is a force to be reckoned with already rather than just becoming one.
Regardless of how fleetingly some of his artists may have thrived in the music game, his artists with their stems, each borrowed from the legend’s forest of music abundance, have all managed to have a successful career. The music enigma/record label boss is an embodiment of discovering talents and rolling out these talents to warm their way into the hearts of music lovers.
Tradition seems to be the way Don Jazzy conducts business at Mavins Record; it is his customary practice to introduce new artists to his record label in a particular way, and it is Jazzy’s culture to create collaborative projects with his artists. All of these practices have proven to be successful over time and have stuck in Nigerians’ minds for as long as possible.
With artists like D’Prince, Wande Coal, Kay Switch, Dr. Sid, good music was created and released during the Mo’Hits era, when Don Jazzy was working with now-independent music icons in the middle of the 2000s. D’Banj, an icon with whom he first entered the music industry, was another. When Curriculum Vitae, the album, was released, almost half of the tracks on the joint project with Mo’Hit All Stars were, to use the figurative language, hits.
Be Close To You, Why Me the remix, Pere, and Booty Call were among the powerful music played on the Curriculum Vitae album’s 15 strong tracks in 2007, the year the project was released. The custom of creating songs along with his artists started to take shape right then, as Don Jazzy’s record company developed.
While some artists, like Wande Coal, D’Prince, Dr. Sid, and Tiwa Savage stayed put, new vivacious talents, like Reekado Banks, Korede Bello, and Di’ja were added to the family, the Mo’Hits record’s transition into the Supreme Mavin Dynasty Era and the departure of the early starters saw the welcome of more vocal powerhouses. Again, Don Jazzy made a mark with the signings as these musicians not only produced enormous hits but also won over Nigerians. To say that Korede Bello is adored by female fans is an understatement. After delivering a thunderous verse on Doro Bucci, another song the SMD All Stars collaborated on, Korede Bello’s praise was sung all over the nation. With the boss, Don Jazzy, making a presence, he dropped Godwin, scoring yet another pertinent distinction.
Another song by the Supreme Mavin Dynasty was called Looku Looku. served as a massive hit upon release, and Don Jazzy was given more respect for being able to pull off the same feat with younger artists while still piercing the hearts of the same audience as he had done with beginning musicians years earlier.
Adaobi was released, along with Don Jazzy, Korede Bello, Reekado Banks, and Di’ja, in order to place more of his attention on his new signees. No music behemoth could ever be greater than the one Don Jazzy built—one that is full of skill, style, and originality.
The now-current Mavins Record was unveiled during the brief lifespan of Supreme Mavin Dynasty. It now contains even more energizing bloods rather than the old blood of the record label. As a true change, Mavins Record is more focused on the younger generation of young artists, and the record label boss/producer has created a new method for showcasing these artists after cultivating them from the ground up, ready for the always competitive music industry.
The same approach used to introduce Ayra Starr is also used to introduce Magixx, Bayanni, and BoySpyce. Others, including Rema, Ladipoe, the classy Johnny Drille, and excellent producers like Don Jazzy himself and DJ Big N, are taken under his wing. So far, so good, these artists are expanding the Mavins Record label across the nation, creating magic with their music, and shaking up the musical landscape.
As was done with other talents in the past, the same is being done with these new talents, and a collaborative album is set to be released on December 2nd, following the release of Won Da Mo, where Rema served as the star boy of the track, and Overdose, which featured features from nearly all the talents.
The desire of many budding musical talents has now evolved from the man’s dream into his reality. Don Jazzy has matured and matured well, making a lasting impression with his musical accomplishments and imprints, cultivating talents, and molding them for the Nigerian music scene.