The wait’s over. Nigerian rap powerhouse ODUMODUBLVCK has unleashed his long-anticipated debut album INDUSTRY MACHINE, out now via Def Jam Recordings / Native Records / Kalacious Entertainment.
Spanning 23 tracks, the project captures the raw urgency that’s powered his rise—unfiltered, witty, and unafraid to stretch the edges of Nigerian hip-hop. Two early singles already set the pace: the self-titled opener “Industry Machine” and the heavyweight link-up “Pay Me” featuring Stormzy and Zlatan. The latter debuted at #7 on Top Songs Nigeria, #6 on the Official UK Afrobeats Chart, cracked the UK Shazam Viral Chart, crossed 2 million YouTube views, and earned A-list rotation across BBC 1Xtra, Radio 1 (Jack Saunders), and Capital Xtra.
True to form, ODUMODUBLVCK brings together an audacious global cast—Skepta, Wizkid, Pa Salieu, Giggs, Saweetie, Cash Cobain, Patoranking, Davido, Seun Kuti, and more—proof of his growing status as a bridge between worlds and genres. The album artwork, painted by acclaimed disruptors Slawn and Soldier, mirrors the music’s scale and defiance: chaotic, bold, unmissable.
Even before INDUSTRY MACHINE, ODUMODUBLVCK’s fingerprints were everywhere—from Headie One’s The Last One and Rema’s Grammy-nominated Heis, to Davido’s chart-climbing “Funds” and Pa Salieu’s Mercury-nominated Afrikan Alien. Outside the booth, he’s fronted Patta x Nike campaigns, collaborated with visual heavyweights Slawn, Soldier Boyfriend, and Ciesay (Places + Faces), and turned festival stages—from Skepta’s Big Smoke Festival to Burna Boy’s London Stadium—into his personal proving ground. Recognition followed: Rolling Stone’s Future 25 and Dazed 100 both marked him as one of the artists defining the next era.
With more than 1 billion streams across two previous projects, INDUSTRY MACHINE isn’t just another milestone—it’s a reset button for what Nigerian rap can sound like on a global stage.
INDUSTRY MACHINE Tracklist
1. INDUSTRY MACHINE
2. UNAWARE ft. Pa Salieu
3. BABY REINDEER
4. BANZA BOY
5. GROOVING ft. Davido, Seun Kuti
6. BIG TIME ft. Wizkid
7. VINICIUS
8. TIFFANY ft. PsychoYP
9. ADENUGA ft. Anti World Gangstars, Skepta
10. MARADONA ft. Justin Quiles, Saweetie
11. PAY ME ft. Stormzy, Zlatan
12. LAYI WASABI ft. Reminisce
13. TOO SPOILT
14. IF YOU LIKE GYM ft. Modenine
15. CANDY MUSIC
16. DO YANGA ft. Patoranking
17. MY ANGEL ft. Chike
18. GHETTO MAN YUTE
19. BAGGIO ft. Prettyboy D-O, Giggs
20. BOMBASTIC ELEMENT
21. 2 PEOPLE ft. Cash Cobain
22. EJOR ft Ayo Maff, Smada
23. HALLELUJAH ft. Tobe Nwigwe, Jeriq, Phyno
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